Puma x Roland – 808 Day – In Store Launch Party
We went to the in-store launch party for the second 808-Inspired Puma sneaker.
PUMA RS-100 Roland and RS-0 Roland Dropped Globally on #808DAY (08/08/2018)
Los Angeles, CA, July 20, 2018 — Roland Corporation has teamed up with the global sports brand PUMA to unbox a second new TR-808-inspired sneaker, the PUMA RS-100 Roland. Roland’s partnership with PUMA kicked off earlier this year with the unveiling of their first sneaker collaboration, PUMA’s RS-0 Roland, also inspired by the legendary 808 drum machine.
PUMA’s RS-100 Roland follows the story of reinvention—inspired by the past, shaped by the colorful histories of both brands and reimagined for the future. While the RS-0 Roland is a complete reboot of PUMA’s classic ’80s R-System line of running sneakers, the new RS-100 Roland retains a more retro look but decked in modern materials.
The upper of the RS-100 Roland features a vibrant orange suede Formstrip with white reflective edges amidst a combination of white-red pebble leather, black ripstop nylon panels and yellow suede. PUMA and Roland branding can be found on the tongue label, the footbed and the anodized metal hangtag. “Rhythm Composer TR-808, Computer Composer” is printed on the heel. A PUMA and Roland logo is printed on the footbed while the outsole features lines that mimic the lights on a synthesizer. All colors and detailing represent ’80s retro hues found on a Roland TR-808 drum machine.
Unveiled last spring, the RS-0 Roland, also inspired by the game-changing TR-808 drum machine, features premium leather black upper, micro perf vents, 6mm flat, reflective laces, reflective midsole details and signature TR-808 colors—red, orange and yellow—on the Formstrip. Familiar notes like “Rhythm Composer” and “Bass Drum” accent the midsole while the orange hue continues to the translucent rubber outsole. PUMA and Roland branding can be found on the tongue label, footbed and the anodized metal hangtag.
This exciting collaboration extends Roland’s commitment to innovation and continuing to shape the sound of modern music, setting the standards in music technology for the world to follow. For PUMA, it continues to enrich their stories of reinvention by partnering with influential and creative brands, individuals, and institutions that strive to push culture forward through innovation in design, style, technology, and more.
Both the RS-0 and RS-100 Roland sneakers drop globally on August 8, 2018, internationally known as #808DAY. The iconic TR-808 drum machine is celebrated for its legendary status and credited by many as the spark that lit the flame of hip-hop music worldwide.
RS-0 and RS-100 sneakers can be purchased starting August 8, 2018, at PUMA.com, at PUMA stores and through leading retailers.
#808DAY – With Mumbles on the beat